Media Meditation #2

2010 Machete Commercial from Ride Snowboards from Ride Snowboards on Vimeo.

When looking in to finding other snowboard videos and commercials it is kind of hard. This is a new concept that snowboard companies have been getting in to. The one that i had found was Ride Snowboards Machete Commercial. This is to introduce their new board design that is a step above the rest. To better understand this I'll give a quick break down of this new trend. The old snowboarder were cambered, which means it is bent like an A. Then all the new snowboards coming out are either flat or bent in the opposite direction so its more like a U. So now every company is trying to find the best mix of these things.
The First tool i used to look at this piece of media was the Brain. The first part of the brain that it hits is the Limbic. It hits you up with this heavy playing music that goes through out the whole clip. I feel as though the music makes you think eager and get engaged with the clip. I feel as though it effects the Neocortex. There is the text that comes up at the end of the clip and it talks about all the awards that it has won and also shows the symbols of the award. The next tool i used was the Shifts. They used similar personal shifts that the Rome Video. This video was posted on their youtube account, they also used their twitter account to get the word out, and also made it easy for people to share it like i am doing. Then the last shift is Economic Shift. Ride has recently signed up with 2 other companies in the industry, which made me think is this why they have just started to produce commercials?
The next tool i covered was the principles. They did a great job of reality construction, they were able to portray snowboarding in a proper light. Unlike many snowboard commercials they kept it simple and let the snowboarding do the talking. The next thing which can tie in to the Reality was the Production tech. The person who made this commercial was definitely some one who is familiar with snowboard videos. Which is something that every commerical should have that has snowboarding or skateboarding in it. Their value message also tied in with their production tech in showing that their snowboard make you ride better. Then the last tool i looked at was persuasive techniques. They used both their own symbols and they used the logos of the magazines that tested their boards out. They used testimonials by have all of a big mix of their riders riding the board and doing very well. Then lastly who could forget the warm fuzzies. Who can forget about all of the fun you have snowboarding.