Media Meditation #1

Will It Break:

I thought it would be interesting to look at something different than we might see in class. The first one is a series of commercials that Rome Snowboards has been doing this season. It is a skit that shows how their products are better than most house hold items. They do this in Rome style by destroying the other things with their product, in this one they use the Libertine boot.
It was very weird to look at these commercials with our 4 tool set instead of looking at them for just pure enjoyment.
The first tool i used was the Brain. I noticed that they used Halloween type music which applies to your limbic brain. This will unlock all those memories of going around and getting free candy and possible some misbehaving, Not that any one does that. The next thing i looked at was the shifts.The first shift i noticed was the Technological. This is a trend that all snowboard companies are going through. It isn't till recently they have been using heavy internet. They would use print media and sales reps to get the word out. This leads in to another shift, personal. Rome Snowboards is making head way over the rest of the compines in the area. When this video came out they tweeted this on their account, the posted it on their site then soon was posted on their own youtube account. Then after that people like me could comment or post this on their blog.
The next tool i looked at was the Principles. The first one i looked at was the "Reality" Construction. Since i worked there and i know everyone, they want you to think they are running around and doing this but the first place is someones house and then the next place is the office it self. Pretty Tricky. Then the next one is the Emotional Transfer. They posted this around Halloween so they are looking to get people think about it,so they use the music and the pumpkins to get it on your mind. They also make you think of the day before Halloween to do those "things". Then the last one they touch on is value message is that Rome is just like everyone else and they have fun on the holidays. Then they also used a few persuasive techniques. The used testimonials and saying that EIKI and LNP use the boots. They use Humor through out this whole thing by destroying things and doing "tests". Then they use symbols through the whole thing as well by having the Rome star.