Media Mediations #7

When i was looking around for videos i had found this video about going green. I knew it was very similar to the other 2 videos i posted before but i felt like the message was different and they definitely used some different tolls for his one. The first thing i wanted to check out was whole had made all of these videos since they were so similar. They are all produced by XplaneVisualThinking, which makes senses. The one thing that makes this video different is that they teamed up with The Economist to promote a conference that was going on in early November. So unlike the other videos this one was meant to inform people and get them to go some where.
The first tool as always i started with the Brain. I found that it appealed to the Limbic Brain by playing a kind of upbeat and positive music. I think they did this because they want to make people think they can really do something about this change going on. Then they went for the Neocortex with the text and the images backed it up. With that they wanted to get people to considered the past and see that things are not going to get better you need to do something, go to the conference. In this text they used Scientific Evidence to back up all of their claims about the change. They also used a testimonial right in the start to talk about the change and how its already getting underway.
They also create a reality around the whole thing by yes this whole thing is a huge task and it will take a long time to do but if we start now we can change this. Another tool i used in this was Shifts. The first thing they talked about was the Technological Shift. They said that technology we are using is great and has gotten us there but we need to make another change so it doesn't ruin our world. Then they are talking about the personal shift which is what everyone can do to help make this movement. Then they also talk about the Political, because all these countries are making changes to help the world by 2020. It says a lot that countries are willing to make a change