Media Mediations #8!!

When i was looking around for clips for the first couple media meditations i had found this clip of commercial that came out later last year. I thought at first that i wanted to find some different clips, but i thought this one was a funny one and i do love snowboarding. This clip came out when snowboard companies were trying to alter the snowboards to make them better and different than the rest. Ride Snowboards decided to make this new things that no one has done before and it was to make the sidewall of the snowboard out of urethane. This would make the sidewall a little more durable and ride a little different. To better understand the commercial most skateboard companies make their wheels out of urethane.
The first tool i used was the Brain of course. This is a very basic clip so i feel that they relay on using just pictures and music, which appeals to the Limbic Brain. I think they did it basic is because they know their audience and they know they just want to be entertained The next tool that i used for this was the Shifts. The first one was the Technological Shift, they had this video posted on to their own website and also shown on the opening slide show. They also had it on their Youtube and Vimeo account. Then then having it on those two places allowed people to comment and ask questions which touch's on the Personal Shift.
The last shift i noticed in this video was their choice to two versions of this video. One was made to be a 60 min commercial spot and the other one was set up to be a web video which i believe is an Aesthetic shift. There is one thing i did notice production wise on these episodes, you can tell that when they were filming the action parts of the movie it was from some one who does not do it normally but when it comes to the snowboarding they do a great job. I think they do a nice job of using humor through out that whole skit and having legendary snowboarder Mikey Leblanc act a stereotypical cop. I also guess you can even say they used group dynamics because how hasn't had to deal with a cop now and then for snowboarding.