Media Mediations #8!!

When i was looking around for clips for the first couple media meditations i had found this clip of commercial that came out later last year. I thought at first that i wanted to find some different clips, but i thought this one was a funny one and i do love snowboarding. This clip came out when snowboard companies were trying to alter the snowboards to make them better and different than the rest. Ride Snowboards decided to make this new things that no one has done before and it was to make the sidewall of the snowboard out of urethane. This would make the sidewall a little more durable and ride a little different. To better understand the commercial most skateboard companies make their wheels out of urethane.
The first tool i used was the Brain of course. This is a very basic clip so i feel that they relay on using just pictures and music, which appeals to the Limbic Brain. I think they did it basic is because they know their audience and they know they just want to be entertained The next tool that i used for this was the Shifts. The first one was the Technological Shift, they had this video posted on to their own website and also shown on the opening slide show. They also had it on their Youtube and Vimeo account. Then then having it on those two places allowed people to comment and ask questions which touch's on the Personal Shift.
The last shift i noticed in this video was their choice to two versions of this video. One was made to be a 60 min commercial spot and the other one was set up to be a web video which i believe is an Aesthetic shift. There is one thing i did notice production wise on these episodes, you can tell that when they were filming the action parts of the movie it was from some one who does not do it normally but when it comes to the snowboarding they do a great job. I think they do a nice job of using humor through out that whole skit and having legendary snowboarder Mikey Leblanc act a stereotypical cop. I also guess you can even say they used group dynamics because how hasn't had to deal with a cop now and then for snowboarding.

Media Mediations #7

When i was looking around for videos i had found this video about going green. I knew it was very similar to the other 2 videos i posted before but i felt like the message was different and they definitely used some different tolls for his one. The first thing i wanted to check out was whole had made all of these videos since they were so similar. They are all produced by XplaneVisualThinking, which makes senses. The one thing that makes this video different is that they teamed up with The Economist to promote a conference that was going on in early November. So unlike the other videos this one was meant to inform people and get them to go some where.
The first tool as always i started with the Brain. I found that it appealed to the Limbic Brain by playing a kind of upbeat and positive music. I think they did this because they want to make people think they can really do something about this change going on. Then they went for the Neocortex with the text and the images backed it up. With that they wanted to get people to considered the past and see that things are not going to get better you need to do something, go to the conference. In this text they used Scientific Evidence to back up all of their claims about the change. They also used a testimonial right in the start to talk about the change and how its already getting underway.
They also create a reality around the whole thing by yes this whole thing is a huge task and it will take a long time to do but if we start now we can change this. Another tool i used in this was Shifts. The first thing they talked about was the Technological Shift. They said that technology we are using is great and has gotten us there but we need to make another change so it doesn't ruin our world. Then they are talking about the personal shift which is what everyone can do to help make this movement. Then they also talk about the Political, because all these countries are making changes to help the world by 2020. It says a lot that countries are willing to make a change

Media Mediations #6

I wanted to find some kind of clip that would talk about some good news story that was going on, but it was hard to find. I would look at the Times and BBC and did find some good ones but A lot for them seemed more like fluff or something that really didn't have any barring on my life. I took a look over at Democracy Now and i saw that they have just released a headline's of the week. When i was watching this news clip i actually had my dad watch it with me, who is a big fan of Fox News. He said i was a very interested in it and is going to look in to and see what it is all about.
Now back to looking in to this clip and see what Amy Goodman was trying to convey in this. The First tool i used was the Brain.They do a good job of getting both Neocortex and Limbic involved. They show video clips that i have never seen that make you think what is the regular news guys hiding. Then i feel like production technique is a good thing to go to next. In this clip they us A lot of grabs from other news channels to show how they are covering it and to add to Democracy Now story. I like this because it can show the spots that some of these other news casts may miss. This i think ties in to their value message very well. I think they want to deliver unbiased message about what is going on in the world.
I think another tool that is good for this is the Shifts.The first one that is addressed is the Political. They talk about all these things from people getting killed in the Philippines trying to go vote to People on trains in the United States getting hurt and even killed in some cases by the cops on the train and this all being done wrongfully. Then with the Technological Shift they put this on there website and Youtube. This allows people to comment on this and check the facts. Which leads in to the last thing is that they use Scientific evidence to support all there claims and some of them can be found easily on their website. I think its great that there are thigns like this that challenge the norm and makes people asks questions.

Media Mediations #5

I have to say that i really like videos like this. Like the Social Media and the Did You Know videos that i talked before, this video is talking about the most recent trends that are going on in our media today. They talk about how fast things are growing "So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years.".That quote really has to make you think were is everything going to be in 50 years. The clip also shows a very important trend that is going on advertising world, and that is that the old way of getting your message is getting quickly replaced by the social media tools.
The first tool i used to go at this, as always, is the Brain. I feel out of the three videos like this this one has the best mix of Neocortex and Limbic. It plays a very nice mellow music that allows you to take in this pretty thought provoking text. The text in this one as well was set up so you can better read it and they also put some good pictures in this one to show what is going on. Like the other videos i think this video touched on some very important Shifts. The Technological shift was a pretty big one in this one, It had talked about how all the sizes of the tools is getting smaller and better.
The next shift is the Aesthetic Shift, Every single thing they are talking about is going towards the internet. All the people that used the paper and older fashion media tools are going to the internet. Everyone is coming to and connecting things so things are seamless. The last one they covered was about how McCain used the old way to get money and got 1 million dollars, but Obama used Social Networks and raised 55 million in the same amount of time. All these changes are really making me think about the future and how different it is from just 4 years ago.

Media Mediations #4

I really liked the one we watched in class that was about Social Media and how it is changing our culture. It also reminded me of this video that i had seen a while back that was done in a very similar manner. I just hope that this one wasn't done in the first class i had with Dr. W. This media clip is about how our world is changing faster than it has ever been before. It as definitely interesting video, especially how that India has more honor roll students than America has Students.
To better understand this text i used the tools that i learned in class. The first one i looked at was the Brain. This clip is pretty heavy Neocortex. It is all text that pops up very quickly and you have to read it with in 5 seconds or less. The text also builds on one anther so you have to read it very fast. This also has to do with pacing, since they do only give you that short amount of time ti read it. The Production of this video was very similar to the Social Media . They even used the same song in this clip. You can notice that they are having someone who is up to date with the information and the platform which they made this because it is very fitting to what is being produced and people my age will enjoy it.
The thing i think video has a big part is the Shifts. The first and i think most important is the Epistemological shift. It is talking about how radio started off slow and then every new thing has been excepted almost twice as fast as the thing before it. To me this shows that people are becoming more excepting to new things and will ultimately change how/how fast we learn things. Another shift that is important to touch on is the Technological Shift. Since this a is a media class, we need to be aware of what is coming next and is said how fast things have changed. In the clip they talk about how in 30 years or so there will be a computer that is smarter than the whole human race. Definitely something we should keep and eye out for.

Media Meditations Look back

I really wanted to keep going on the idea of snowboarding flicks but i feel as though if i keep going it will get very repeative. I will we looking for another types of videos to share tomorrow.

Media Meditation #3

I wanted to put this video up here for a nice contrast against the other two videos that i have already posted. This is a video that was made by California to get people to come to there because it is such an awesome place. The one thing i found odd is that i was trying to get the one that everyone has seen on T.V that talks about everything that is in California, not just winter sports. When i did found it said that it said it was disabled to be embedded by the owner. This was the same for every version of it i found. So i had to settle for a different version that for the most part showed what i wanted to.
When this happen the first thing that came to mind was ownership. It says on end of the clip that it is part of the state California. Which makes me wonder why would they not want people to be spreading their commercial around? Could it be that they do not want to be associated with someone they do not want to? This can also tag in to the Political Shift. Is California starting to regulate everything that goes out? i could see why they are doing this, who would want bad press.
When you goes in to the other tools they also used the Personal Shift. This video first was aired on tv but then was moved to Youtube. The thing that make me wonder is if they are allowing comments,some are pretty negative, why not allow people to embed the video. Another thing i find interesting is the production technique and the Reality Construction. This is a nice way to show the difference between snowboard media and people who are trying to make money off of the sport. You can see that the person filming the video does not know the right angle's and they miss part of the riders in the shot, which would never happen in a real snowboard video.

Media Meditation #2

2010 Machete Commercial from Ride Snowboards from Ride Snowboards on Vimeo.

When looking in to finding other snowboard videos and commercials it is kind of hard. This is a new concept that snowboard companies have been getting in to. The one that i had found was Ride Snowboards Machete Commercial. This is to introduce their new board design that is a step above the rest. To better understand this I'll give a quick break down of this new trend. The old snowboarder were cambered, which means it is bent like an A. Then all the new snowboards coming out are either flat or bent in the opposite direction so its more like a U. So now every company is trying to find the best mix of these things.
The First tool i used to look at this piece of media was the Brain. The first part of the brain that it hits is the Limbic. It hits you up with this heavy playing music that goes through out the whole clip. I feel as though the music makes you think eager and get engaged with the clip. I feel as though it effects the Neocortex. There is the text that comes up at the end of the clip and it talks about all the awards that it has won and also shows the symbols of the award. The next tool i used was the Shifts. They used similar personal shifts that the Rome Video. This video was posted on their youtube account, they also used their twitter account to get the word out, and also made it easy for people to share it like i am doing. Then the last shift is Economic Shift. Ride has recently signed up with 2 other companies in the industry, which made me think is this why they have just started to produce commercials?
The next tool i covered was the principles. They did a great job of reality construction, they were able to portray snowboarding in a proper light. Unlike many snowboard commercials they kept it simple and let the snowboarding do the talking. The next thing which can tie in to the Reality was the Production tech. The person who made this commercial was definitely some one who is familiar with snowboard videos. Which is something that every commerical should have that has snowboarding or skateboarding in it. Their value message also tied in with their production tech in showing that their snowboard make you ride better. Then the last tool i looked at was persuasive techniques. They used both their own symbols and they used the logos of the magazines that tested their boards out. They used testimonials by have all of a big mix of their riders riding the board and doing very well. Then lastly who could forget the warm fuzzies. Who can forget about all of the fun you have snowboarding.

Media Meditation #1

Will It Break:

I thought it would be interesting to look at something different than we might see in class. The first one is a series of commercials that Rome Snowboards has been doing this season. It is a skit that shows how their products are better than most house hold items. They do this in Rome style by destroying the other things with their product, in this one they use the Libertine boot.
It was very weird to look at these commercials with our 4 tool set instead of looking at them for just pure enjoyment.
The first tool i used was the Brain. I noticed that they used Halloween type music which applies to your limbic brain. This will unlock all those memories of going around and getting free candy and possible some misbehaving, Not that any one does that. The next thing i looked at was the shifts.The first shift i noticed was the Technological. This is a trend that all snowboard companies are going through. It isn't till recently they have been using heavy internet. They would use print media and sales reps to get the word out. This leads in to another shift, personal. Rome Snowboards is making head way over the rest of the compines in the area. When this video came out they tweeted this on their account, the posted it on their site then soon was posted on their own youtube account. Then after that people like me could comment or post this on their blog.
The next tool i looked at was the Principles. The first one i looked at was the "Reality" Construction. Since i worked there and i know everyone, they want you to think they are running around and doing this but the first place is someones house and then the next place is the office it self. Pretty Tricky. Then the next one is the Emotional Transfer. They posted this around Halloween so they are looking to get people think about it,so they use the music and the pumpkins to get it on your mind. They also make you think of the day before Halloween to do those "things". Then the last one they touch on is value message is that Rome is just like everyone else and they have fun on the holidays. Then they also used a few persuasive techniques. The used testimonials and saying that EIKI and LNP use the boots. They use Humor through out this whole thing by destroying things and doing "tests". Then they use symbols through the whole thing as well by having the Rome star.

Media Meditations

When i first starting this class i would have never thought of snowboarding in the eyes as every other type of company out there. Then i started to look at the commercials and all the magazines and started to see that they us all of the same tools everyone else does. I'm going to try to use this space to shed light on to some of the industries top guys and see what they are doing.

People Speaking Against

Blog/ Web Sites:
Of Peace and Politics
Irish Times
London Times
Amnesty International

Project Censored 2010 Oral Presentaion Part 3

In my research it seems as though this is a true story. When i look at news papers like the New York Times. They would have articles like Ethan Bronner's "Outcry Erupts Over Reports That Israel Used Phosphorus Arms on Gazans". IN this Article they would talk about how white phosphorous "could" be used in the bombings in Gaza. They also use the word Likely when they are talking about the accusations of war crimes. The one thing they do not talk about is how they are military weapons they are suing and that we are supporting them.
This is the same thing you see for most news outlets in America like the Christian Science Monitor. It is not until you get to News Channels that are outside of America. Places like Times London, The Observer, The Independent, and the Irish Times that you see coverage of these things but are also limited as well. You can see some blogs and web sites, The New American Foundation, here and there talking about how we spend Billions supporting Israel and the Israeli Military is on in the same of the American Military.

Project Censored 2010 Oral Presentaion Part 2

Graphic Content

Project Censored 2010 Oral Presentaion Part 1

"Facts"
1. Human Rights Wacth's report "Rain of Fire: Israel's Unlawful Use of White Phosphorus in Gaza"
In this report they talk about how they had found spent shells in heavily populated areas, which is illegal to do.
2.They Said that in the 3 week attack starting December 27th 2008 US tax dollars paid for Fighter Planes, Helicopters and a wide array of munitions that were used during these attacks
3. Researchers in Gaza found several weapon fragments after an attack that had a US company, Raytheon, markings on it.
4.The US under Bush had signed a ten-year agreement to provided $30 billion in military aid to Israel.
5.The US is giving Israel $3 billion dollars annually and do not over see what they are spending the money on.
6.It stated that US supports Israel militarily. In a recent assault on Gaza the had used US military planes, helicopters and bombs.
7.Us delayed passage of a UN resolution calling for a cease-fire during the assault on Gaza