Sunday, December 13, 2009

Top 10 Media Revelations Done!

#1 Twitter is like the old Feed:


I have been thinking about how Twitter and web 2.0 is getting to much for me with the amount of useless information. Then when reading M.T. Anderson's book Feed, it really connected with me and how i thought about Twitter and web 2.0. When in the book they talk about Violet's dad having the old feed that you had to carry around so you can get the feeds. To me that seems alot like some one carrying around a Crackberry or Iphone around waiting to hear what people are saying or have done. I have also heard that companies are using it to give information/ sell their product, sounding alot like the feed right?

#2 Ownership:



I have taken the media class before this and we learned about ownership in the media world and how most of it is owned by 6 different companies. When reading Media/Society they talked about how certain companies would own all these different news outlets in a small area and as the nation as a whole(pg.36). It really got me thinking of what kind of power these people could have in these areas and with the other readings in the book it really brought the idea home. These people could control other peoples mind set on a certain topic that could effect polices or certain products, they could be doing this because they are getting payed a good amount of money or they own the company. It really makes me double think what i read to look for what motives might be behind it.

#3 Stereotypes:

I have always been stereotyped for being a skater, which means that you are a young kid who has no respect for authority and is just up to no good. I had always thought that this was in direct relation to a personal encounter that person might have had in the past and not so much what they see in the media outlets. Then when reading chapter 5 in Media/Society I started to put alot of things together about how people get a lot of their stereotypes. It is pretty apartent that the media outlets impose their idea of what the majority people see other people as. The thing that bothers me about this is that it is very easy for someone to let their own stereotypes in to it and it can give people like me a bad image.


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I have always know that mine and other attention span was a short by looking at all the commercials and TV shows that are going on in the world. I would have never really thought to look in to the past and see how it was back then. When reading Amusing Ourselves to Death they talk about the debate with Douglas and Lincoln and how it took days and no one had a problem with how long that took. Then you fast forward to now and people have a hard time watching a 30 second clip. It is very easy to connect the this change to the change in our media. It seems as though things are coming to us faster and faster and we really do not have time to decode all the information. If this keeps going we will have a shorter and shorter attention span.

#5 Change of Presidential Debates:



I would have never thought about different kinds of debates from what i saw growing up until i read Amusing Ourselves to Death. When i read the part about Douglas and Lincoln debates and how much people seemed to care about it, that they would stay for days to just hear what the canidates had to say. Debates now is can be condensed in to the clips like the almost 2 hour one above. Something that also i found interesting was Corey's presentaion on the presdinatal debates. She said that debates these days are being run by an organization that says how long they are and that every question and answer are thought out a long time before hand. It seems as though the debates have shifted from informing us to some else gaining from them.

#6 Epistemology:



Before this class i never thought about how and why i know things in my life. Whether it is to what topics I'm learning in class or the things i take for granted on an every day basis. Then when i started to read Amusing Ourselves to Death (pg16) they talk about how media is becoming hwo people are learning way they know. This is a very uneasy fact to me. This would mean that what the people who own the media sources are controlling what you know. This will greatly limit to what people know about the world and will get brain washed to thinking the way you want. We need to break away from this and make some changes our there is going to be alot more books like Project Censored 2010.

#7 Curriculum Change:



Since i am going to Champlain i feel as though i am being told the most up to date techniques in marketing and what is going to be coming up next. I have been a little Resistant to this change thinking that it really was not the best change. I was thinking that it was dumbing down the world. Then when i read Teaching the Facebook Generation ,by one of our very own teachers ,it opened to myh eyes what it could really be used for. Then with also what i am learning in class how people are abusing it i feel as though i can combine both aspects and make things not as bad as i thought it was.

#8 Why are we censored:





When i took this class i had an idea that things were being blocked from us for many different reasons whether it was for political reasons or for profit reasons. After reading Project Censored 2010 it opened my mind to the exstent to what is going on behind our backs. I would have never thought that the American media would be blocking us from crimes so much and then when you look at other media across the world and they do tell you whats going on. Also in when you look at the Amussing Ourseleves to Death and Media/ Society it talks about how alot of people learn from our media sources. Why are people dumming us down? It also allows me to look at all of this with a critical eye so i do not fall victim to the misdirection.

#9 Convergence:



It was not till this semester that the word convergence had and meaning to me. Before i would just look at every media outlit as there own thing and no of them really connected besides the content from now and then. Then when i took this class and my marketing class with Young that i started to see that everything i use today can be connected with one another. When reading the Article "How Tiwtter Will Chnage the Way We Live" that you see how one of these emerging media is getting everything connect and is catching like wild fire. It seems like this will be great for getting people to connect with one another and tell new and interesting ways about their business whether it is twitter account or a workers blog. This is a good thing but also it can lead to bad things where it is making people dummer as Postman predicts in Amusing our Selves to death. Also go to look at Project Censored 2010, will it allow us to be more free from being cesnored or will it be another way for them to hold us back.

# 10 What i have taken away from this class



As i said before i did not have a idea what is really going on in media besides what i could see from an outside view. Which is the way that they would want you to think about it. This class really opened me up to my major and my life as a whole. I have learned that their are people behind it all that are controlling everything we see, which i learned through Media/ Society and then you can see their effect in Censored 2010. Then since not jsut leaving it on that the class showed me there are people out their that are making a change to make it better, like Mark Crispin Miller and Democracy Now. This really does make me feel better about the current world. Even know it may seem like i was a little repetitive with this blog post but there are so many more things i have taken away that i use in my everyday life. I hope i can use everything i learned and change the world i live in.

Wednesday, November 25, 2009

Media Mediations #8!!



When i was looking around for clips for the first couple media meditations i had found this clip of commercial that came out later last year. I thought at first that i wanted to find some different clips, but i thought this one was a funny one and i do love snowboarding. This clip came out when snowboard companies were trying to alter the snowboards to make them better and different than the rest. Ride Snowboards decided to make this new things that no one has done before and it was to make the sidewall of the snowboard out of urethane. This would make the sidewall a little more durable and ride a little different. To better understand the commercial most skateboard companies make their wheels out of urethane.
The first tool i used was the Brain of course. This is a very basic clip so i feel that they relay on using just pictures and music, which appeals to the Limbic Brain. I think they did it basic is because they know their audience and they know they just want to be entertained The next tool that i used for this was the Shifts. The first one was the Technological Shift, they had this video posted on to their own website and also shown on the opening slide show. They also had it on their Youtube and Vimeo account. Then then having it on those two places allowed people to comment and ask questions which touch's on the Personal Shift.
The last shift i noticed in this video was their choice to two versions of this video. One was made to be a 60 min commercial spot and the other one was set up to be a web video which i believe is an Aesthetic shift. There is one thing i did notice production wise on these episodes, you can tell that when they were filming the action parts of the movie it was from some one who does not do it normally but when it comes to the snowboarding they do a great job. I think they do a nice job of using humor through out that whole skit and having legendary snowboarder Mikey Leblanc act a stereotypical cop. I also guess you can even say they used group dynamics because how hasn't had to deal with a cop now and then for snowboarding.

Media Mediations #7



When i was looking around for videos i had found this video about going green. I knew it was very similar to the other 2 videos i posted before but i felt like the message was different and they definitely used some different tolls for his one. The first thing i wanted to check out was whole had made all of these videos since they were so similar. They are all produced by XplaneVisualThinking, which makes senses. The one thing that makes this video different is that they teamed up with The Economist to promote a conference that was going on in early November. So unlike the other videos this one was meant to inform people and get them to go some where.
The first tool as always i started with the Brain. I found that it appealed to the Limbic Brain by playing a kind of upbeat and positive music. I think they did this because they want to make people think they can really do something about this change going on. Then they went for the Neocortex with the text and the images backed it up. With that they wanted to get people to considered the past and see that things are not going to get better you need to do something, go to the conference. In this text they used Scientific Evidence to back up all of their claims about the change. They also used a testimonial right in the start to talk about the change and how its already getting underway.
They also create a reality around the whole thing by yes this whole thing is a huge task and it will take a long time to do but if we start now we can change this. Another tool i used in this was Shifts. The first thing they talked about was the Technological Shift. They said that technology we are using is great and has gotten us there but we need to make another change so it doesn't ruin our world. Then they are talking about the personal shift which is what everyone can do to help make this movement. Then they also talk about the Political, because all these countries are making changes to help the world by 2020. It says a lot that countries are willing to make a change

Media Mediations #6



I wanted to find some kind of clip that would talk about some good news story that was going on, but it was hard to find. I would look at the Times and BBC and did find some good ones but A lot for them seemed more like fluff or something that really didn't have any barring on my life. I took a look over at Democracy Now and i saw that they have just released a headline's of the week. When i was watching this news clip i actually had my dad watch it with me, who is a big fan of Fox News. He said i was a very interested in it and is going to look in to and see what it is all about.
Now back to looking in to this clip and see what Amy Goodman was trying to convey in this. The First tool i used was the Brain.They do a good job of getting both Neocortex and Limbic involved. They show video clips that i have never seen that make you think what is the regular news guys hiding. Then i feel like production technique is a good thing to go to next. In this clip they us A lot of grabs from other news channels to show how they are covering it and to add to Democracy Now story. I like this because it can show the spots that some of these other news casts may miss. This i think ties in to their value message very well. I think they want to deliver unbiased message about what is going on in the world.
I think another tool that is good for this is the Shifts.The first one that is addressed is the Political. They talk about all these things from people getting killed in the Philippines trying to go vote to People on trains in the United States getting hurt and even killed in some cases by the cops on the train and this all being done wrongfully. Then with the Technological Shift they put this on there website and Youtube. This allows people to comment on this and check the facts. Which leads in to the last thing is that they use Scientific evidence to support all there claims and some of them can be found easily on their website. I think its great that there are thigns like this that challenge the norm and makes people asks questions.

Media Mediations #5



I have to say that i really like videos like this. Like the Social Media and the Did You Know videos that i talked before, this video is talking about the most recent trends that are going on in our media today. They talk about how fast things are growing "So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years.".That quote really has to make you think were is everything going to be in 50 years. The clip also shows a very important trend that is going on advertising world, and that is that the old way of getting your message is getting quickly replaced by the social media tools.
The first tool i used to go at this, as always, is the Brain. I feel out of the three videos like this this one has the best mix of Neocortex and Limbic. It plays a very nice mellow music that allows you to take in this pretty thought provoking text. The text in this one as well was set up so you can better read it and they also put some good pictures in this one to show what is going on. Like the other videos i think this video touched on some very important Shifts. The Technological shift was a pretty big one in this one, It had talked about how all the sizes of the tools is getting smaller and better.
The next shift is the Aesthetic Shift, Every single thing they are talking about is going towards the internet. All the people that used the paper and older fashion media tools are going to the internet. Everyone is coming to and connecting things so things are seamless. The last one they covered was about how McCain used the old way to get money and got 1 million dollars, but Obama used Social Networks and raised 55 million in the same amount of time. All these changes are really making me think about the future and how different it is from just 4 years ago.

Media Mediations #4



I really liked the one we watched in class that was about Social Media and how it is changing our culture. It also reminded me of this video that i had seen a while back that was done in a very similar manner. I just hope that this one wasn't done in the first class i had with Dr. W. This media clip is about how our world is changing faster than it has ever been before. It as definitely interesting video, especially how that India has more honor roll students than America has Students.
To better understand this text i used the tools that i learned in class. The first one i looked at was the Brain. This clip is pretty heavy Neocortex. It is all text that pops up very quickly and you have to read it with in 5 seconds or less. The text also builds on one anther so you have to read it very fast. This also has to do with pacing, since they do only give you that short amount of time ti read it. The Production of this video was very similar to the Social Media . They even used the same song in this clip. You can notice that they are having someone who is up to date with the information and the platform which they made this because it is very fitting to what is being produced and people my age will enjoy it.
The thing i think video has a big part is the Shifts. The first and i think most important is the Epistemological shift. It is talking about how radio started off slow and then every new thing has been excepted almost twice as fast as the thing before it. To me this shows that people are becoming more excepting to new things and will ultimately change how/how fast we learn things. Another shift that is important to touch on is the Technological Shift. Since this a is a media class, we need to be aware of what is coming next and is said how fast things have changed. In the clip they talk about how in 30 years or so there will be a computer that is smarter than the whole human race. Definitely something we should keep and eye out for.

Tuesday, November 24, 2009

Media Meditations Look back

I really wanted to keep going on the idea of snowboarding flicks but i feel as though if i keep going it will get very repeative. I will we looking for another types of videos to share tomorrow.