Media Mediations #8!!

When i was looking around for clips for the first couple media meditations i had found this clip of commercial that came out later last year. I thought at first that i wanted to find some different clips, but i thought this one was a funny one and i do love snowboarding. This clip came out when snowboard companies were trying to alter the snowboards to make them better and different than the rest. Ride Snowboards decided to make this new things that no one has done before and it was to make the sidewall of the snowboard out of urethane. This would make the sidewall a little more durable and ride a little different. To better understand the commercial most skateboard companies make their wheels out of urethane.
The first tool i used was the Brain of course. This is a very basic clip so i feel that they relay on using just pictures and music, which appeals to the Limbic Brain. I think they did it basic is because they know their audience and they know they just want to be entertained The next tool that i used for this was the Shifts. The first one was the Technological Shift, they had this video posted on to their own website and also shown on the opening slide show. They also had it on their Youtube and Vimeo account. Then then having it on those two places allowed people to comment and ask questions which touch's on the Personal Shift.
The last shift i noticed in this video was their choice to two versions of this video. One was made to be a 60 min commercial spot and the other one was set up to be a web video which i believe is an Aesthetic shift. There is one thing i did notice production wise on these episodes, you can tell that when they were filming the action parts of the movie it was from some one who does not do it normally but when it comes to the snowboarding they do a great job. I think they do a nice job of using humor through out that whole skit and having legendary snowboarder Mikey Leblanc act a stereotypical cop. I also guess you can even say they used group dynamics because how hasn't had to deal with a cop now and then for snowboarding.

Media Mediations #7

When i was looking around for videos i had found this video about going green. I knew it was very similar to the other 2 videos i posted before but i felt like the message was different and they definitely used some different tolls for his one. The first thing i wanted to check out was whole had made all of these videos since they were so similar. They are all produced by XplaneVisualThinking, which makes senses. The one thing that makes this video different is that they teamed up with The Economist to promote a conference that was going on in early November. So unlike the other videos this one was meant to inform people and get them to go some where.
The first tool as always i started with the Brain. I found that it appealed to the Limbic Brain by playing a kind of upbeat and positive music. I think they did this because they want to make people think they can really do something about this change going on. Then they went for the Neocortex with the text and the images backed it up. With that they wanted to get people to considered the past and see that things are not going to get better you need to do something, go to the conference. In this text they used Scientific Evidence to back up all of their claims about the change. They also used a testimonial right in the start to talk about the change and how its already getting underway.
They also create a reality around the whole thing by yes this whole thing is a huge task and it will take a long time to do but if we start now we can change this. Another tool i used in this was Shifts. The first thing they talked about was the Technological Shift. They said that technology we are using is great and has gotten us there but we need to make another change so it doesn't ruin our world. Then they are talking about the personal shift which is what everyone can do to help make this movement. Then they also talk about the Political, because all these countries are making changes to help the world by 2020. It says a lot that countries are willing to make a change

Media Mediations #6

I wanted to find some kind of clip that would talk about some good news story that was going on, but it was hard to find. I would look at the Times and BBC and did find some good ones but A lot for them seemed more like fluff or something that really didn't have any barring on my life. I took a look over at Democracy Now and i saw that they have just released a headline's of the week. When i was watching this news clip i actually had my dad watch it with me, who is a big fan of Fox News. He said i was a very interested in it and is going to look in to and see what it is all about.
Now back to looking in to this clip and see what Amy Goodman was trying to convey in this. The First tool i used was the Brain.They do a good job of getting both Neocortex and Limbic involved. They show video clips that i have never seen that make you think what is the regular news guys hiding. Then i feel like production technique is a good thing to go to next. In this clip they us A lot of grabs from other news channels to show how they are covering it and to add to Democracy Now story. I like this because it can show the spots that some of these other news casts may miss. This i think ties in to their value message very well. I think they want to deliver unbiased message about what is going on in the world.
I think another tool that is good for this is the Shifts.The first one that is addressed is the Political. They talk about all these things from people getting killed in the Philippines trying to go vote to People on trains in the United States getting hurt and even killed in some cases by the cops on the train and this all being done wrongfully. Then with the Technological Shift they put this on there website and Youtube. This allows people to comment on this and check the facts. Which leads in to the last thing is that they use Scientific evidence to support all there claims and some of them can be found easily on their website. I think its great that there are thigns like this that challenge the norm and makes people asks questions.

Media Mediations #5

I have to say that i really like videos like this. Like the Social Media and the Did You Know videos that i talked before, this video is talking about the most recent trends that are going on in our media today. They talk about how fast things are growing "So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years.".That quote really has to make you think were is everything going to be in 50 years. The clip also shows a very important trend that is going on advertising world, and that is that the old way of getting your message is getting quickly replaced by the social media tools.
The first tool i used to go at this, as always, is the Brain. I feel out of the three videos like this this one has the best mix of Neocortex and Limbic. It plays a very nice mellow music that allows you to take in this pretty thought provoking text. The text in this one as well was set up so you can better read it and they also put some good pictures in this one to show what is going on. Like the other videos i think this video touched on some very important Shifts. The Technological shift was a pretty big one in this one, It had talked about how all the sizes of the tools is getting smaller and better.
The next shift is the Aesthetic Shift, Every single thing they are talking about is going towards the internet. All the people that used the paper and older fashion media tools are going to the internet. Everyone is coming to and connecting things so things are seamless. The last one they covered was about how McCain used the old way to get money and got 1 million dollars, but Obama used Social Networks and raised 55 million in the same amount of time. All these changes are really making me think about the future and how different it is from just 4 years ago.

Media Mediations #4

I really liked the one we watched in class that was about Social Media and how it is changing our culture. It also reminded me of this video that i had seen a while back that was done in a very similar manner. I just hope that this one wasn't done in the first class i had with Dr. W. This media clip is about how our world is changing faster than it has ever been before. It as definitely interesting video, especially how that India has more honor roll students than America has Students.
To better understand this text i used the tools that i learned in class. The first one i looked at was the Brain. This clip is pretty heavy Neocortex. It is all text that pops up very quickly and you have to read it with in 5 seconds or less. The text also builds on one anther so you have to read it very fast. This also has to do with pacing, since they do only give you that short amount of time ti read it. The Production of this video was very similar to the Social Media . They even used the same song in this clip. You can notice that they are having someone who is up to date with the information and the platform which they made this because it is very fitting to what is being produced and people my age will enjoy it.
The thing i think video has a big part is the Shifts. The first and i think most important is the Epistemological shift. It is talking about how radio started off slow and then every new thing has been excepted almost twice as fast as the thing before it. To me this shows that people are becoming more excepting to new things and will ultimately change how/how fast we learn things. Another shift that is important to touch on is the Technological Shift. Since this a is a media class, we need to be aware of what is coming next and is said how fast things have changed. In the clip they talk about how in 30 years or so there will be a computer that is smarter than the whole human race. Definitely something we should keep and eye out for.

Media Meditations Look back

I really wanted to keep going on the idea of snowboarding flicks but i feel as though if i keep going it will get very repeative. I will we looking for another types of videos to share tomorrow.

Media Meditation #3

I wanted to put this video up here for a nice contrast against the other two videos that i have already posted. This is a video that was made by California to get people to come to there because it is such an awesome place. The one thing i found odd is that i was trying to get the one that everyone has seen on T.V that talks about everything that is in California, not just winter sports. When i did found it said that it said it was disabled to be embedded by the owner. This was the same for every version of it i found. So i had to settle for a different version that for the most part showed what i wanted to.
When this happen the first thing that came to mind was ownership. It says on end of the clip that it is part of the state California. Which makes me wonder why would they not want people to be spreading their commercial around? Could it be that they do not want to be associated with someone they do not want to? This can also tag in to the Political Shift. Is California starting to regulate everything that goes out? i could see why they are doing this, who would want bad press.
When you goes in to the other tools they also used the Personal Shift. This video first was aired on tv but then was moved to Youtube. The thing that make me wonder is if they are allowing comments,some are pretty negative, why not allow people to embed the video. Another thing i find interesting is the production technique and the Reality Construction. This is a nice way to show the difference between snowboard media and people who are trying to make money off of the sport. You can see that the person filming the video does not know the right angle's and they miss part of the riders in the shot, which would never happen in a real snowboard video.